‘Hold On’ (Official Music Video)
Working with Magnets & Ghosts on this project has been an awesome experience. Passion for the creative arts just pours out of these guys. When we first sat down in July and began talking about doing this video, we quickly came to realize that we shared a common love for the arts and in particular, film and music. They really wanted to create something that was going to connect with their song both visually and emotionally. The idea to make a short film in the shell of a music video setting just seemed like the right thing to do. So that’s what we did.
Conceptually, we wanted to keep the story simple. We didn’t want the song’s fragility to be muddled by a complex plot. We wanted emotion to be the star of the video. We could not have asked for two better actors to work with. Josh and Katie were amazing throughout this process. Working with them didn’t feel like work at all and we thank them for that 🙂
WORKFLOW / GEAR
This video was shot in RAW on a Canon 5D Mark II loaded with Magic Lantern. The folks at Magic Lantern never cease to amaze. We were genuinely blown away by the quality of the video versus Canon’s standard compressed .H264 codec. Night and day in terms of detail, dynamic range and color information. It was also our first project using Davinci Resolve 10 entirely for color grading. I really need to thank Jesse Borkowski for his latest series of workflow tuts on YouTube. It made the process of going back and forth between Resolve and Premiere very streamlined. Jesse even reached out to help me with a small quirk I was having. Thanks man, you rock!
A few shots were enhanced in After Effects but most were just edited in Premiere and colored in Davinci. For anyone who wants to know more about the workflow, I’d be happy to answer any other questions for you.
As far as gear goes, we knew we would be hiking a bit so we packed light. Lenses used were the Canon 16-35mm 2.8L, Rokinon 85mm T1.5 Cine, and the Canon 100mm f2.8L Macro. We used a carbon fiber DSLR rig from The Cinecity for most of the shots. We used a Kessler Pocket Dolly and an Aviator Travel Jib as well. The only lighting we traveled with were a few small LED video lights. That’s essentially it as far as gear. Very minimalistic approach. We shot mainly over a stretch where it rained for almost 2 months straight (no lie, people in Atlanta know what I am talking about). So, traveling light helped us keep our gear dry a bit easier also.